Sunday, 11 December 2016

Langkawi’s Eco-Sport Tourism Project Embarks with Success

Langkawi, 10 December 2016 – National swimmer Kevin Yeap and Lee Tze Ooi outshines at Tanjung Rhu’s first open water swimming competition, completing the race in 01:21:46.280 and 02:24:46.377 respectively for the 6km Malaysian Open male and female category. National team members, Tern Jian Han and Vernon Lee, went on to dominate the 6km Malaysian Open male category, sweeping the remaining two podium spots with a result of 01:23:15.553 and 01:23:15.813.

Local swimmers continues to steal the limelight when Osmund Stephen Tumi and Hannah Kamaruzaman crossed the finish line in 01:38:18 and 01:56:26 for the 4km mixed open category; while the Azizi bin Awang and Megan Min Yi Lee emerge top for the 2km Mixed Open Category with a completion time of 00:47:15 and 00:46:40. France’s Serge Dominichi secured the 6km International Open category in 01:58:17.827. A special award was also presented to Malaysia’s national para-athlete Mohd Sabki Arifin.

Tanjung Rhu, a world-renowned destination for its scenic beaches, captivated the heart of participants today through a memorable swim across its waters, and close to international borders that provide an exclusive experience of Malaysia and Thailand in a single location. “Open water swimming competition usually focuses on its swimming elements. The Tanjung Rhu SwimFest, on the other hand, introduced a different perspective as we immerse into the scenic view of Langkawi’s waters while swimming through the islands,” said Kevin.

Tanjung Rhu SwimFest, a debut programme under AkTION series organised by E-Plus Global Sdn Bhd and supported by Langkawi Development Authority, drew over 200 participants in its attempt to boost tourism for its islands, targeting specifically on sports enthusiasts.

“The succession of pilot project Tuba Trail Run in April this year to a series of eco-sport programmes under AkTION has a great potential in driving tourist to Langkawi. This initiative to branch out from the traditional tourism marketing has proven positive in elevating tourist receipts. The establishment of AkTION series will continue to entice domestic and international visitors, as well as creating a new and untapped market for its islands,” said Iskandar Shahril, Managing Director, E-Plus Entertainment Productions for Singapore and Thailand.
AkTION comprises of three programmes for the year of 2016/2017. This includes the Tanjung Rhu SwimFest, Mount (Mt.) Mat Chinchang Skybridge Climb and the Tuba Trail Run. “We are confident that more programmes will be incorporated under this umbrella to attract a diversity of audiences,” Iskandar added.

Suhaimi bin Baharun, Assistant Senior Manager, Tourism Division of LADA, said that sports are an ever growing industry with the increasing awareness towards building a healthy lifestyle. “The proliferation of sports enthusiasts in Malaysia and the region has led to the growth of the sporting market. We saw the opportunity and hope that in the future, Langkawi will be more than just a destination for our beautiful islands, but also a well-established destination for eco-sports.” 
The Tanjung Rhu SwimFest is also held in conjunction with Pesta Pantai Tanjung Rhu Langkawi.

“Tuba Trail Run last April was exciting and brought great memories. The forest we trailed through, and the local hospitality was pleasant. My return to Langkawi for the Tanjung Rhu SwimFest was another exclusive experience in its variant of islands. Langkawi is a destination with endless discovery, and I will return again for their upcoming eco-sport programmes,” said Mohd Hafiz, a participant from Singapore.

AkTION’s following programmes include the Mt. Mat Chinchang SkyBridge Climb that will be held on 18 February 2017, a 4.5-kilometer climb that finishes at the peak of the mountain after passing the cable car’s Middle Station, crossing across the famous SkyBridge, and continues to the Top Station. The Tuba Trail Run will take place on 8 April 2017, and it is a trail run in the less explored islands of Pulau Tuba and Pulau Dayang Bunting.

A brief overview of all the Sponsors and Organizers of the event:


Langkawi Development Authority (LADA) was established by the Federal Government of Malaysia to plan and promote, and also carry out development in Langkawi. LADA was officially established on March 15, 1990 and after that started to promote Langkawi as a tourism destination especially on the MICE segment. Langkawi is the first UNESCO Global Geopark in Malaysia and Southeast Asia.


Incorporated in 2004, the award-winning agency is the brainchild of a dynamic and creative team, which provides innovative and creative ideas in the events management industry. The group holds a wide portfolio, with an array of international clientele from the private sector and public sector, as well as non-profit organisations. Recognised as one of the top-ranked and experienced Events Management agencies in the region, the group seeks to further elevate industry practices with its unique, creative and innovative ideas. With rapid expansion, E-Plus is now established and operational in six countries around Asia namely Hong Kong, Indonesia, Malaysia, Philippines, Singapore and Thailand.


Panorama Langkawi Sdn Bhd (PLSB) is a wholly-owned subsidiary of Syarikat Prasarana Negara Berhad (SPNB). On 6 January 2003, PLSB has taken over the operation of the cable car system from the former operator known as Langkawi Cable Car Sdn Bhd (LCCSB). On 1 August 2012, Langkawi Development Authority bought over the management of the cable car system from SPNB via its subsidiary, LADA Eco-Tourism Sdn Bhd. The Langkawi cable car system, currently known as SkyCab, has received numerous world-class recognitions and awards such as The Outstanding Tourism Product in Langkawi Tourism Indsutry Awards 2010/2011, The Malaysia Book of Records for having the Longest Free Span Mono-Cable Car and the First Stand Alone 360° Panorama Screen Dome Theatre as well as the Certificate of Excellence by TripAdvisor in 2014 and 2015. PLSB, which has now developed and introduced diversified entertaining products other than the distinguished Langkawi SkyCab, is ready to give visitors the most memorable experiences and enjoying moments.

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