Tuesday, 3 October 2017


KUALA LUMPUR, 03 OCTOBER 2017 – Badminton Asia signed an
agreement with events management agency, E-Plus Global Sdn Bhd (E-Plus),
appointing the company as its strategic partner. The signing ceremony
between Anton Aditya Subowo, President of Badminton Asia, and Andrew
Ching, Chief Executive Officer of E-Plus, marks a new milestone for both
parties to elevate the sport’s outreach regionally.

Badminton Asia, the governing body of the badminton sport in Asia under the
flagship of Badminton World Federation (BWF), is the sanctioning body of all
badminton tournaments in Asia. E-Plus is an events management agency
reputed for its capability to promote and organise international sporting events
around the region
“Our partnership with E-Plus is based on our mutual belief in developing ideas
and programmes catered for shuttlers of all levels. This is also a part of our
goal to assist National Federations in developing talents for the upcoming
Tokyo 2020 Olympics. E-Plus is equipped with extensive experience in
promoting, organising and developing sports events, and I am confident that
this appointment will further increase the Confederation’s value in Asia,” said
(L-R) Brett Wightman, Principal of Populous; Koo Kien Keat, High
Performance Director of Badminton Asia, Datuk Yee Tuck Sing, Group CEO
of Seri Mutiara Development Sdn Bhd; Datuk Benny Hoe, Group MD of Seri
Mutiara Development Sdn Bhd; Anton Aditya Subowo, President of
Badminton Asia; Dato’ Sri Norza Zakaria, President of Badminton Association
Malaysia; Greg Kim Hong-Ki, Secretary General of Badminton Asia; Andrew
Ching, CEO of E-Plus Global Sdn Bhd; and Kenny Goh, COO of Badminton
Numerous programmes ranging from the grassroots development in schools
and academies to the regional junior and senior level as well as veteran and
elite tournaments will be executed in stages. This comprehensive
enhancement programme will focus on developing badminton on a wider

Andrew expressed his excitement in this strategic partnership. “I grew up in a
family that is badminton crazy. The opportunity of building the community
regionally, especially with the top world rankings dominated by a majority of
Asian countries, will elevate the sport exponentially. We hope that more fans
and enthusiasts will continue to support our programmes and continue to
make Asia the hub to practice badminton at all levels.”
Anton Aditya Subowo, President of Badminton Asia exchanging the
contract with Andrew Ching, CEO of E-Plus Global Sdn Bhd.
He also stated that this popular sport in Asia could be capitalised by
corporations and brands to increase exposure and awareness. “Badminton
fans across the world will have their eyes on these tournaments. Companies
and brands interested in exploring the opportunities to be associated with the
sport and its activities can contact us at enquiry@eplusglobal.com.”

Established in 2004, the E-Plus has established strong credentials in
promoting, organising and developing sporting events in Asia sanctioned by
International Federations. The company holds rights to a variety of sports
genre portfolios including duathlons, marathons, swimming, trail running,
volleyball, motorsports and much more.

For more information, visit Badminton Asia’s website at

www.badmintonasia.org or E-Plus’ website at www.eplusglobal.com.

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